Stay Strong, Capable and Independent
As we age, the body becomes less responsive to protein, a process known as anabolic resistance. That means you need the right nutrition to maintain muscle, strength, and energy as you age.
Clean, Purposeful Nutrition You Can Trust
- Ready in under 2 minutes
- 100% Natural Ingredinets
- Ready in under 2 minutes
- 100% Natural, Wholefood Ingredients
- Dairy-free
- Dairy-free
- High-Protein
- High-Protein
- No added sugar
- No added sugar
- Proudly Australian Made
- Proudly Australian Made
Breakfast, Lunch & Dinner - Sorted
Breakfast, Lunch & Dinner - Sorted
Three meal range. One simple way to fuel your muscles every day.
Meal Oats
A warm, satisfying way to start your day with balanced nutrition that helps keep you fuller for longer.
Shop Oats
Meal Shakes
Quick, simple and ready in minutes — ideal for busy mornings, workdays and on-the-go routines.
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Meal Soups
Comforting, nourishing and easy to prepare — perfect for a simple lunch or light dinner when time is tight.
Shop SoupsSOUND FAMILIAR?
The Real Problem Isn’t Weight Gain… It’s Muscle Loss
You Know What You Should Be Eating. Finding the Time Is the Hard Part.
It’s not just about the number on the scale. From your 30s onwards, muscle mass naturally declines, a process linked to ageing and reduced responsiveness to protein (known as anabolic resistance). Over time, this shift impacts your strength, energy, and confidence. This makes it easier to gain weight and harder to feel like yourself.
- You feel weaker than you used to, even if your weight hasn’t changed
- Everyday tasks, like carrying groceries or getting up, feel just that bit harder
- You’re eating less… but somehow still gaining weight or losing tone
- Your body doesn’t respond the way it used to, no matter how “healthy” you try to be
- You feel like your strength, energy and confidence are slowly slipping
- Exercise feels harder to maintain — and results are slower or inconsistent
- You’re doing your best… but it feels like your body is working against you
THE REAL IMPACT OF AGEING
Why Your Body Changes After 40
If you’ve felt like your body isn’t responding the way it used to… you’re not imagining it. As we age, the body becomes less responsive to protein, the key nutrient responsible for maintaining muscle, strength and metabolism.
👉 The less muscle you have, the harder your body has to work—and the easier it is to feel tired, weaker, and “slower".
THE REALITY
Most People Over 40 Aren’t Getting Enough Protein, Without Even Realising It
Research shows up to 46% of older adults don’t meet their daily protein needs, and that’s based on minimum requirements, not what’s optimal for muscle health.
👉 The amount needed to prevent deficiency is not the same as what’s needed to maintain strength, metabolism, and body composition.
So what actually happens when your protein intake is too low?
So how much protein should you be having a day?
The truth is, it’s not one-size-fits-all. Your ideal protein intake depends on your age, body weight, and goals.
👉 Use the calculator below to find your personalised daily protein target and take the guesswork out of it.
Protein Calculator
Find your daily protein target to support strength, muscle, and healthy ageing.
What does that actually look like?
Here’s a realistic example:
A 50-year-old weighing 75kg may need around 83g of protein per day to support muscle, metabolism, and healthy ageing.
That’s roughly 28g of protein per meal across the day.
👉 That’s often more than people realise—and harder to achieve consistently than it sounds, especially if you’re plant-based or relying on typical everyday meals.
Here’s what that actually looks like from common foods people might eat in a meal:
| Amount of Food | Protein |
|---|---|
| 2 eggs | 12g |
| 100g cooked chicken breast | 30g |
| 170g Greek yoghurt | 15–18g |
| 100g salmon | 20–22g |
| 250ml milk | 8–9g |
| 100g firm tofu | 10–12g |
| 1 cup cooked lentils | 17–18g |
| 1 cup chickpeas | 14–15g |
| 1 cup cooked quinoa | 8g |
| 2 tbsp peanut butter | 7–8g |
That’s why having a simple, consistent source of high-quality protein can make all the difference, especially as your body’s needs change with age.
See High Protein MealsYOUR DAY SORTED
A Simple Way To Support Your Strength - Every Day
Once you understand what your body needs, the next challenge is consistency. Hitting your daily protein target, especially 30-40g per mea is harder than it sounds when relying on everyday foods alone.That’s where Proganics makes it simple. Each option is designed to help you consistently reach your protein needs, without overthinking your food choices.
👉 A convenient way to support your protein intake with balanced, nourishing meals, without the prep, planning, or guesswork.
Meal Oats
A warm, satisfying way to start your day with balanced nutrition that helps keep you fuller for longer. Delivers up to 18g of protein to start the day.
Meal Shakes
Quick, simple and ready in minutes, ideal for busy mornings, workdays and on-the-go routines. Each shake deliveres up to 29g of protein per serve.
Shop Shakes
Meal Soups
Comforting, nourishing and easy to prepare — perfect for a simple lunch or light dinner when time is tight. Each shake deliveres up to 20g of protein per serve.
Shop SoupsWhen your nutrition is handled, the rest of your day runs smoother. Here's what that actually looks like.
What This Means For You
Because staying strong isn’t about looking a certain way, it’s about living life on your terms.
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Meal Oats
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